· analysis · 2 min read
How Sweden Scans QR Codes – An Analysis from 2024
Have you ever wondered when Swedes scan QR codes the most? Our analysis reveals that Tuesdays and the morning hours are the most popular times for QR scans.
Sweden Loves QR Codes – Tuesdays Are the Favorite!
When QR codes were first introduced in Sweden, few could have predicted their massive success. Today, QR codes are an integral part of daily life, from restaurant menus and product packaging to posters and logistics solutions. But have you ever wondered when and how they are used the most? We have analyzed data from 2024 and are excited to share interesting insights into Swedish QR code behavior.
Tuesdays – The Most Popular Day for QR Scans
The absolute most popular day for scanning QR codes in 2024 was Tuesday. Activity on Tuesdays accounted for 22.58% of all scans during the week, followed by Mondays at 21.99%. Sundays, on the other hand, were the least active day, with only 6.01% of scans. Why Tuesdays? It could be a mix of the workweek just kicking off and businesses and consumers being most engaged with digital solutions at that time.
QR Scans Distribution by Weekday
- Tuesday (1st place): 22.58%
- Monday (2nd place): 21.99%
- Wednesday (3rd place): 19.76%
- Friday (4th place): 17.89%
- Thursday (5th place): 16.41%
- Saturday (6th place): 6.82%
- Sunday (7th place): 6.01%
Scans by Hour – Morning and Early Afternoon Dominate
Looking at the times QR codes are scanned the most, 84.46% of all scans occur between 06:00 and 16:00. This is not surprising, as these are the hours when many are on the move – from the morning commute to running errands or receiving deliveries. Here’s the breakdown by hour:
QR Scans Distribution by Hour
- 06:00 (6th place): 10.50%
- 07:00 (7th place): 9.43%
- 08:00 (8th place): 9.08%
- 09:00 (9th place): 7.47%
- 10:00 (10th place): 5.87%
- 11:00 (11th place): 5.20%
- 12:00 (12th place): 4.98%
- 13:00 (13th place): 4.11%
- 14:00 (14th place): 4.05%
- 15:00 (15th place): 2.47%
- 16:00 (16th place): 1.83%
Evenings and Nights
Evenings and nights show a significant drop in activity:
- 17:00 (17th place): 1.25%
- 18:00 (18th place): 0.87%
- 19:00 (19th place): 0.32%
- 20:00 (20th place): 0.22%
- 21:00 (21st place): 0.19%
- 22:00 (22nd place): 0.16%
- 23:00 (23rd place): 0.13%
- 00:00 (24th place): 0.03%
It’s clear that QR codes are most effective during the busiest hours of the workday, with evenings and nights showing much lower activity.